Impact Measurement

For the last six years I have worked in close partnership with large foundations including the Bill and Melinda Gates Foundation and the Chan Zuckerberg Initiative, as well as global media brands, to help them define their impact goals, create processes for reporting against those goals, and to implement and use new tools and practices. I have also worked to integrate impact measurement into all projects through goal setting, analytics, and insights.

In a close ongoing collaborative partnership I have engaged with the Bill and Melinda Gates Foundation to help them measure and understand the impact of their media grantmaking portfolio. In this capacity I have worked directly with media companies to help them develop measurement frameworks, and to implement tools to report their impact to the foundation.

I have recently developed an online Framework Creator tool for the foundation to improve the onboarding process for media grantees. This is part of a recent push to integrate automated data collection tools to ease reporting burdens for grantees, allowing them to focus on insights instead of checking boxes.

In close partnership with the foundation and other foundation partners I collaborated on an experimental ROI formula, and conduct ongoing and detailed data analysis using grantee metrics to deliver portfolio-level insights, visualizations, and dashboards. As part of this work I have created content coding taxonomies and overseen extensive content coding and analysis.

In addition, I have overseen experimental research on the impact of brand on perception change, and network analysis on media affinity audiences.

To further this work I have partnered with Dot Connector Studio to assist with research and reports on engaged journalism for The Lenfest Institute and the Democracy Fund.

REPORTS

Learning to Listen: Building a culture of engagement in newsrooms, from The Lenfest Institute and Dot Connector Studio.

Measurement Frameworks for Journalism, Media Impact Funders' Decoding Media Impact: Insights, Advice & Recommendations.